Quick Links

FAQ for Data Subjects – receiving direct marketing (EG, Passing my data on, Obtaining personal data, My consent, GDPR & DPA)

As stated in our privacy notice we licence professional and business contact information for marketing purposes. This means you may receive direct marketing at your work or business from our customers. There are two pieces of data protection legislation that are relevant for direct marketing in the UK – the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR). Dun & Bradstreet observes all data protection legislation when it processes personal data on EU and UK residents. This note answers some frequently asked questions about our processing of your personal data for marketing purposes and explains how you can ensure you do not receive further marketing from us or our customers in future.

1        I have received direct marketing from a company who state they obtained my details from Dun & Bradstreet. Can I stop Dun & Bradstreet passing on my details again?

Yes. All you need to do is enter your information here and this will ensure your details are not passed on to our customers for direct marketing purposes again. It will also update our customers of your opt out status, so you do not need to contact them yourself.

 If you do not wish to receive direct marketing from us about Dun & Bradstreet products and services you can either use the “unsubscribe” functionality in any of our emails, or you can enter your details here.

 2        How do you have my personal data – I have not provided you with my details or given you consent to have my personal data?

Consent is not the only way an organisation can process personal data. Dun & Bradstreet processes personal data under the ground of "legitimate interest", and this ground does not require your consent. We have carried out assessments to ensure our legitimate interest is balanced against your rights. By providing a privacy notice and observing any objections you may have we are satisfied we are meeting the law and your expectations.

3        I think it’s against the law for companies to market to me without my consent?

Under UK law consent is not required before sending business to business electronic marketing and Dun & Bradstreet only process data relating to individuals in their business capacity. The UK’s Data Protection Authority, the Information Commissioner’s Office have produced some useful information about business to business direct marketing. Whilst our customers do not require your consent prior to sending direct marketing, they are obliged to observe any objections you may have. Our customers will therefore observe any request you make to “unsubscribe” and will not send you further direct marketing.

If you inform us you do not want us to licence your data for marketing purposes, we will also observe your objection (see 1 above)

4        IS D&B compliant with the GDPR and the Data Protection Act 2018?

Yes. We observe all data protection legislation and our customers undertake to observe all privacy legislation also.

5        Where did you get my data from?

We obtain data for direct marketing from reputable data vendors and cross check it to ensure it is accurate and up to date.

6        Who have you passed my data to?

As stated in our privacy notice we may pass personal data for direct marketing purposes to our related companies and customers. If you enter your details here these parties will be informed you no longer wish to receive direct marketing

7        I am on the Telephone Preference Service and I have received a call from Dun & Bradstreet (or someone who said they were calling on behalf of Dun & Bradstreet?

This is not a direct marketing call. As a business information provider we strive to ensure our database of businesses is accurate and up to date. We call businesses to verify our information. As we are not selling goods or services the Telephone Preference Service is not applicable. We always observe the Telephone Service list when making direct marketing calls. 

8        I am on the Telephone Preference Service but got a call from a business who said they got my number from you?

We inform our customers when an individual is on the Telephone Preference Service, and we advise our customers to check the list themselves as well. If you have received a call from a business that states they received your number from us, please let us know and we will investigate for you. 

Was this answer useful?